As digital transformation continues permeating the healthcare industry, telehealth is gaining momentum as an increasingly popular alternative to traditional clinical care.
What is telehealth?
Telehealth refers to the use of digital information and communication technologies, such as computers and mobile devices, to access health care services remotely. These may be technologies used from the patient’s home or a doctor’s clinic to improve or support health care services.
Telemedicine, as it is alternatively called, is essentially a tool that makes healthcare more accessible, cost-effective, and that increases patient engagement. It’s actually been around since the late 1950’s, making significant contributions to seniors’ health care.
Nowadays, whether it’s patients that reside in rural areas, with difficulties accessing a physician or simply people who wish to avoid the time and cost of going through physical medical appointments - everyone can benefit from the convenience and simplicity of remote health care.
Physicians and patients can share information in real-time from one computer screen to another. And they can even see and capture readings from medical devices at a faraway location. Using telemedicine software, patients can see a doctor for diagnosis and treatment without having to wait for an appointment. Patients can consult a physician at the comfort of their home.
What kind of products can we expect?
With such obvious advantages, it didn’t take long for the first Telemedicine offers to be developed by advertisers and to make their way in the affiliate industry.
Anything from men’s health, to sexual health, women’s health, travel-related conditions, chronic afflictions or wellbeing can be approached and treated via telemedicine, therefore promising huge scalability to the affiliate industry players.
So is this Nutra or not?
Initially promoted under the Nutra umbrella, Telemedicine offers did prove to have their particular differences.
The main contrast is the more rigorous and exacting promotion type they require to achieve the intended result. Because telehealth is a regulated practice, with real application and involving professional physicians, its marketing needs to avoid any misleading or excessively incentive promotions.
Another distinction is the slightly longer flow that the end-user must go through. Even if the consultation happens online, the quality of the medical services must be the same as that of traditional care; as a result, aspects such as screening and examination must be adapted into the online offer funnels.
BrokerBabe is a trusted industry leader for telemedicine
Here at BrokerBabe we have invested significant time and expertise into making sure that the telemedicine offer flows found on our Marketplace are the right type for our Publishers and will deliver the performance and scalability they are looking for.
Our boutique telemedicine offers have either been developed and tested in-house, with our Affiliates in mind, or they are part of exclusive deals with trusted advertisers.
Plus, our team has been involved in curating the most profitable markets for our partners, with huge potential for volume and monetization: the US, UK and the German-speaking DACH region.
For a sample of our best-performing telemedicine offers feel free to browse the Marketplace for the following:
As usual, our account management team is super responsive and eager to help so reach out if interested. And for even more tips & tricks on how to promote these in-demand offers be sure to watch Stefan’s video as well.
2019-12-16Back to list